Landing page is a very important tool for marketing, It is time to up the ante by whipping up sales strategies and enjoy the year with happier accounts.
How do you ensure your business visibility amid all the online competition?
We’ve got two words for you – “Landing page”.
What is a landing page?
A landing page is a standalone web page created specifically to boost a marketing campaign.
It is one where a visitor ‘lands’ after clicking on a link in a customized email or an online advertisement.
They are a great way to ‘light up’ your business. The purpose of a landing page is to get a visitor to take action (to sign up, download, buy, etc.).
There are essentially two types of landing pages – Lead generation landing page and Click-through landing page.
Lead generation landing page:
As the name suggests, are standalone web pages that have been created specifically for lead generation.
Under this, you also have squeeze pages. A squeeze page is created to capture the email address of the page visitor before giving them access to the website or content.
Click-through landing page:
This provides visitors with the information they need before deciding upon taking up an offer or redeeming an offer in the case of customers.
Now that you are familiar with landing pages, let us dive into how you can optimize it and boost sales.
8 ways to improve your landing page
While creating a good landing page is essential to boost sales, it is also essential to know how to improve it.
Here are some tips for striding past your competition and bringing your ‘A game’
1. Send a clear message
Given that it is created for a particular task, it should give all the necessary information that a visitor is looking for.
A vague landing page with no clear information will only confuse visitors, thus defeating the purpose of its creation.
For example, suppose you’re creating a landing page to announce winter sales.
In that case, the page should have details of the products or services which will be on sale, the offers or discounts that can be expected, the terms and conditions of the sales,
the time, date, and venue for the sales, and even a registration link, if the sales are for a limited number of customers.
2. Keep navigation simple
The purpose of a landing page is to encourage more conversions.Hence, while creating it ensure that your navigation is kept minimal. Any links on the page take visitors to a particular CTA.
Having too many navigation links may take visitors to other links and bounce them from one page to another.
3. Ensure that your landing page is responsive and captivating
The best landing pages are the ones that are intriguing, responsive, and prompt action from the visitor. Even if the message is short, having quirky or witty content will capture the visitor’s attention and pique their interest.
Also, ensure that your landing page can be optimized for both desktop and portable devices and offers a seamless UI on both for better user engagement.
4. Ensure Call to Action (CTAs)
Call to Action (CTA) is a critical element of any website today. Having a CTA can increase conversions and website traffic.
It can be in buttons leading to a sign-up form, free trials, product features and pricing or even product demonstration.
Ensure that your CTA is placed prominently and prompts action from visitors. You can also have CTA for entering email ID before visitors peruse the landing page
For example, if you are designing to promote your product, your CTA can include a button to sign up for a demonstration.
5. Customize to suit your needs
The icing on the cake when it comes to landing pages is the scope for customization.
Customizing the landing page with an intriguing theme, logo, and icons can go a long way in capturing the visitor’s interest long enough for them to click on a CTA.
For example, if you are creating a landing page for a New Year’s Day sale, you can have a festive theme in the background to ensure that your message caters to the holiday spirit.
6. Direct and bold headlines
When it comes to content, headlines are important and play a key role in capturing visitor interest after the theme.
A strong headline brings out the essence of the page and creates interest. It can hook the visitor right from the peg and garner attention long enough to visit the whole page.
Say for instance, you’re a retail store owner, and you’re having a year-end sale, your headline could say, “Slay your ‘New’ look at flat 70% off” or “Out with the old and in with the new at 60% off”.
Also, it has to be in line with the ad banner or email theme to ensure continuity.
7. Speed
An ideal landing page is devoid of the troubles that plague web pages, namely loss of speed due to increased traffic.
Think of the numerous times your ticket reservation websites have crashed because of the holiday rush to get on the first flight back home?
Now this can be avoided if airlines invest in landing pages that cater to holiday bookings.
A landing page with a long loading time can put off even the most loyal customers.
Having numerous elements such as images and videos can also bog the page down, so keep them to a minimum.
Always ensure that it is optimized for speed, thus making the most out of every lead and guaranteeing a high score.
8. Offer privacy
In an age where privacy is valued, visitors will think twice before giving out personal details for sign-ups on a landing page.
It is essential to ensure that your landing page is encrypted to protect data. Keep disclaimers in place to guarantee personal data protection.
Last but not least, it is crucial to tap into the right marketing practices to promote your landing pages.
You can choose to either market it via an email campaign or through the power of social media.
What in this post were you excited about? was it helpful? What would you like to read more about?
Or maybe you just have a question about something you read.
Either way, let us know in the comments below.
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