Search Engine Optimization (SEO) is a platform with both advantages and disadvantages.
SEO is among the most effective ways to bring customers and traffic to your website. Not only that, but you can also begin your new venture with the help of SEO.
We at search-pilot.com completely describes advantages and disadvantages of SEO and you can decide if SEO is a good fit for your business or not.
Advantages of SEO
SEO is an efficient tool to reach potential clients. One of the main advantages of SEO can be a high ROI and extending your reach to hundreds or even thousands of people even they are not part of your usual clients.
1. HIGH ROI
In the past few years, SEO has performed very well regarding ROI. Indeed, a study showed that Google is the most significant traffic driver for websites that far outpaced social media sites and confirmed the importance of appearing in Google search results.
One of the main reasons SEO generates such a significant return on investment is because it attracts highly-converting traffic.
The goal for SEO is to be visible when people are actively looking for your product or service. A buyer is in the market to buy when they search, and if they see your site on the top of the results, That new visitors turn into customers.
2. Better traffic
Using SEO you can gain good flow of traffic to your website. If proper SEO techniques are used, your website can be on the top spot of SERPs.
Organic searches rank you at the top of the list or near the top to ensure that you receive the first clicks.
3. Better web presence
It’s not just for organic searches but also for various applications. For instance, we can assist you in being first on web pages such as Google maps or similar websites that many users visit before performing their search.
4. Mobile Friendly
Good SEO means that your site responds quickly and looks responsive, your site’s speed is high, and there’s no latency for mobile users.
5. Expand Your Reach
Word of mouth recommendations are an essential part of an organization’s growth.
Many businesses don’t know that SEO lets them connect to a vast number of potential customers, much more significant than the number of people who have heard of their business could reach.
If you’re on the national or local level, your website’s presence can increase the number of people that learn about your company.
6. Customer Friendly/user Friendly
When Visitors land your website, they are attracted through your SEO. They visit your site and are impressed by the professionalism of your website UX.
7. Lasting Results
Another significant positive aspect of SEO is the component benefits that you’ll get from it. SEO won’t be as chaotic as PPC, for instance. With PPC, it’s as easy as turning on a light to fund your account, and you’ll get leads. But, once it shuts off, the authorities will disappear.
With SEO, you can reduce your monthly budget to a continuous mode, but you’ll still reap the full benefits of the exposure you’ve earned. While the results are not lasting, they are longer-lasting than other marketing channels.
Disadvantages of SEO
Although the benefits of SEO are evident, some disadvantages play a significant role in making a decision.
They include considering SEO as an investment for the long term and not a solution for the short-term with no guarantee of success, as well as the risks of being in an aggressive SEO market.
1. Long-Term Goal
One of the most significant drawbacks that come with SEO has to do with the length of time required to generate results. SEO is a process of accumulation.
There are many factors to consider before providing an estimate of the time it takes to gain momentum. Google themselves advises that they allow an SEO business between 4 and 12 months to see results.
We usually find that campaigns have their first big success in 4 to 6 months, and the improvement in results increases. SEO probably isn’t the most effective option if you need a speedy solution to increase your revenue.
2. Rankings will be lost
This may be due to changes in search engines and algorithm updates.
3. Slow Results
SEO isn’t an instant process and its long term process, you must wait 4 to 6 month to see genuine results.
4. No Guarantees
Another drawback to engaging in SEO has to do with the fact that there is no guarantee that it will be successful. Indeed, Google specifically warns businesses against firms that promise guaranteed first-page results. In reality, the algorithm changes constantly as rankings shift every day.
Some businesses compete in a marketplace that is filled with competition. With a small budget and a limited time frame, it may take several years for them to get ahead.
Search Engine Optimization requires an almost continuous investment to ensure efficiency and to yield positive results.
Every marketing investment requires careful planning and analysis; SEO is no exception. Knowing the risks of investing is vital to the success of the venture.
Read also: PILLARS OF SEARCH ENGINE OPTIMIZATION