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Benefits Of Link Building: 9 reasons why you need backlinks

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If you’re reading this article, you might be wondering why your website isn’t ranking on Google. Or perhaps you’re just struggling to outrank your competitors and hit the top spot.

Either way, the answer might be backlinks. And in this guide you’ll discover the top nine benefits of link building including how to take advantage of each one.

So if you want to drive more organic traffic to your website, keep reading.

Now, let’s dive in.

Benefits of link building

1. Drive more search engine traffic to your website

So, let’s start with the obvious one. If you’re trying to increase your rankings, then you need to realize that links are one of the most important factors.

That’s why 91 percent of the content on the internet never gets any traffic from Google, because Google sees external links to your website as a vote to say that your content is authoritative and credible.

Therefore link building is one of the most important ranking factors for your content and Google. And no links often means no organic traffic.

2. Increase your website’s overall authority

Google looks for authority. So if you want to rank your website, you need to demonstrate your credibility. At the very top end of the scale, you can look at websites that consistently rank high on Google, like Forbes, and you’ll discover they have millions of backlinks.

Obviously you don’t need that many, but this highlights the case. With metrics like age or system main rating this is coming back to the more links you have, the higher your website’s authority.

And while this is a bit of a vanity metric, it will certainly estimate how you can be better, so the more high-quality backlinks you have to your website the easier it will be to rank your content.

Google have already confirmed that link is one of the top three ranking factors.

3. Build your network

To build links to your site you need to reach out to other webmasters. Because if you simply publish and pray, you’ll be waiting forever.

So what’s the best way to build backlinks and create your network?

For me the strategy I use is cold email, but this isn’t about spamming thousands of poorly written emails, there’s an actual art to it.

And if you know your approach, You’ll discover that you can quickly grow your network and build relationships with other influencers in your niche.

When you build a network of webmasters, you reap the benefits of new opportunities such as finding potential affiliates and partnerships, building an army of sharers who will link to your future content as well, landing new clients and customers, and feedback on your website and content and so on.

4. Capture referral traffic

 If you land a backlink from a page that receives a lot of traffic, you’ll gain some referral traffic too. But let’s be honest, one backlink isn’t going to make a huge difference.

However, if you compound this over hundreds of links, you will start to see a reasonable amount of referral traffic come through. So not only are you boosting your website’s ranking of links, you’re also increasing your referral traffic too.

5. Outrank your competitors

This is true, right? Whitehat link building is hard and is only going to become more difficult.

But why is that? Well, that’s mainly because webmasters have tired of seeing dozens of poorly written, spammy outreach emails landing in their inbox every day. Also, spam filters are strict, so they’re never for cold email outreach.

A lot of blackhat link builders will pay for links, which I don’t recommend, but it does make it harder for you to build links organically.

It’s also a time-consuming complicated process if you don’t have a good system in place.

But, that’s an advantage for you, because the majority of websites don’t know how to build links at scale without resulting to blackout spammy techniques.

In fact, over 55 percent of pages on the web have no backlinks pointing to them. So this is your chance to get the drop on your competitors.

6. Reap the rewards of the compound effect

Over the long term, you’ll benefit from backlinks over and over again. This is a classic case of short-term gratification versus long-term gratification.

Yes link building requires time and patience, but when you build links to your site you won’t just grow your website’s traffic within a few months.

You see, the effect of your links will pay off over and over again. Not only should you see a rise in your website’s existing rankings, but you’ll also find it easier to rank your future content too. And as this compounds over time, you’ll see a huge ROI.

 7. Signal your website’s credibility

Here I’m not just talking about your rankings on Google. In fact, did you know that 49 percent of consumers depend on influencer recommendations? Let’s say an influencer links your website’s guide and recommends it to their audience.

Their audience already trusts such influencer, and any recommendations they make too. So if they click through to your website’s page, they’re more likely to convert into sales because this is warm traffic by referral rather than traffic landed on your website cold.

They’re more likely to follow you and any future content you produce. they’re also more likely to take a look around your website and learn more about your service and products.

8. Grow your brand’s visibility

This is undeniable. Branding is crucial, But it takes five to seven mentions to build brand awareness with your potential customers, Which is something you can easily achieve with multiple links.

A lot of backlinks come from brand mentions. This is where a website will mention your company’s brand and link back to it. So with link building you’re growing your brand’s visibility.

9. Gain a direct ROI on your sales

Did you know that 2.5 billion bytes of content are created every day. So, there’s a reason why so much content is used on a daily basis.

More traffic equals more customers, sales and revenue. And the easiest way to grow your website’s search engine traffic, use of backlinks. So this creates a direct return on investment for your business.

The more you invest into links, the more your business is going to grow.


The benefits of link building for you business are clear. By driving more backlinks to your website, you will;

  1. Drive more search-engine traffic to your website
  2. Increase your website’s overall authority
  3. Build your network
  4. Capture referral traffic
  5. Outrank your competitors
  6. Reap the rewards of the compound effect
  7. Signal your website’s authority to Google
  8. Grow your brand’s visibility, and
  9. Gain a direct ROI on your sales.

This sounds great so far, but there is a catch. When it comes to links, you need to focus on quality. Building low quality blackhat links isn’t just a step in the wrong direction, it could also lead to a Google penalty if you mess it up.

So focus on building whitehat, authoritative links that grow your websites credibility.

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