The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices,social media, search engines, and other similar channels.

Types of digital marketing

1. Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

2. Affiliate Marketing

With the increased prominence of online marketing, affiliate marketing—also known as influencer marketing—has become popular among many organizations in bridging the gap between consumers and organizations.

3. Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.

Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.

4. Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.

“Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more.

5. Social Media Marketing

This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach.

Social media marketing goes far beyond simply creating posts for social channels and responding to comments.

6. Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps.

7. Mobile Marketing

This digital marketing type is this focused on reaching your target audience on their smart phone or tablet.

Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.