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What are canonical tags in SEO?
If you're in internet marketing, if you have a website, then chances are that you might have canonical tags implemented.
but if you don't it could cause a lot of havoc in your search engine rankings, meaning that it could cause a lot of conflict between similar pages and that's why canonical tags are there.
Let me explain a bit more in depth about what canonical tags are and how it benefits you as an internet marketer or as a blogger or content creator online
When we create content on our website a lot of us we just come up with an idea maybe we do keyword research then we come up with some ideas, we create a series of posts on a specific topic and they're very similar posts.
Now the problem with That is Google tries to understand these pages and by looking at the content and the keywords and if it feels like all of these pages are very similar it gets confused and google doesn't know which one of these pages it should rank for the keywords.
so in essence, A canonical tag is a way of telling search engines that a particular URL represent the master copy of a page.
using the canonical tag helps to prevent problems caused by "duplicate" content appearing on multiple URLs